CLIENT: Leading player in the wellness sector
Reporting to: Managing Director, with a dotted-line to the Regional Marketing Director, Asia
Team Leadership: Assistant Marketing Manager + 2 Marketing Executives
You will lead all marketing efforts for Singapore, driving measurable growth in customer acquisition and retention, elevating brand credibility, and ensuring clear, consistent communication across all channels. This role is ideal for a commercially driven strategist who blends data fluency, sharp creative judgment, and strong operational rigor. You must be capable of turning insights into high-impact initiatives that move the business in a competitive landscape, while balancing strategic oversight, commercial acumen, and disciplined execution.
Acquisition & Performance Marketing
Own the end-to-end marketing funnel maintain target CPL, CAC, and ROI.
Lead agency and internal teams on media strategy, message testing, and conversion Optimisation.
Evaluate campaign data and market trends to identify growth opportunities and address friction points.
Integrate learnings across digital, CRM, and in-club touchpoints for unified performance.
CRM & Retention Marketing
Oversee lifecycle programs that drive engagement, reactivation, and retention.
Build segmentation and automation strategies aligned to commercial outcomes.
Translate CRM data into insights for Operations and Finance on member value and retention cost.
Creative, Brand & Communication Leadership
Define Singapore’s (in alignment with regional guidelines) creative and communication tone, ensuring consistency across digital and physical environments.
Be the brand custodian, guiding content direction, narrative sequencing, and all customer and prospect facing communications.
Identify whitespace or cultural moments that differentiate The Company from competitors.
Lead offline initiatives and strategic partnerships (where necessary) to generate awareness and customer acquisition.
Integrate offline experiences seamlessly with online campaigns to reinforce brand presence.
Data & Budget Accountability
Manage the marketing budget and ROI reporting, ensuring financial transparency and cost discipline.
Translate analytics into concise, actionable business insights for senior leadership.
Maintain a structured cadence for dashboards and business reviews.
Leadership & Team Development
Build capability across acquisition, CRM, and on-ground activation.
Coach team members to think commercially, execute precisely, and learn from data.
Create systems that scale and sustain output without additional headcount.
Bachelor’s degree in Marketing, Business, or a related field
8–10 years’ experience in integrated marketing or brand management, preferably within fitness, wellness, or consumer sectors
Strong acquisition marketing expertise with the ability to translate data into actionable insights
Advanced Excel skills and strong PowerPoint storytelling capabilities
Proven experience managing end-to-end marketing strategies and campaigns
Highly analytical with strong market research and campaign optimization skills
Creative, customer-focused communicator with excellent judgment and attention to detail
Passionate about fitness; energetic, collaborative, and results-driven
Experience with digital marketing initiatives and cross-functional collaboration; familiarity with AI-driven marketing tools is a plus
Your profile will not be shared with any client without your consent. Please note that only shortlisted candidates will be contacted.